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What’s Fuelling the Health and Wellness Boom?


Estimated at a value of $4.2 trillion U.S. dollars, the health and wellness industry has achieved record highs in recent years. As gym and fitness club memberships increase to almost 10 million in the UK alone, the health and wellness revolution is truly upon us.
So, what’s behind the increased demand for fitness services, sports nutrition products and wellness experiences? To get a better understanding of consumer behaviour, take a look at some of driving forces behind the rise of the health and wellness industry: